Mercer Wines offers visitors to Pokolbin, NSW a distinctive wine experience that breaks away from conventional vineyard traditions. Founded by Aaron, who began his wine journey over two decades ago working in Hunter Valley cellars and learning from established local winemakers, the operation has evolved into something truly innovative. The winery specialises in sustainable, vegan-friendly wines crafted from unique varietals sourced throughout New South Wales. Rather than focusing on traditional grape varieties, Mercer Wines explores lesser-known options that showcase the diverse terroir of different NSW regions. This approach reflects their commitment to rediscovering the relationship between grape variety and place. Wine tours provide guests with insights into sustainable winemaking practices while sampling these distinctive drops. The experience appeals particularly to environmentally conscious travellers and wine enthusiasts seeking something different from the typical Hunter Valley cellar door visit.